Legitimacy

When you give someone a business card with your "@yahoo.com" , "@sbcglobal.com" or "@hotmail.com" generic email address and no mention of a website on the card, your credibility is decreased. For all anyone can tell, you came up with the idea for your business that very morning, got yourself a "@gmail.com" email address and printed out some business cards on your laser jet. When you have an email address "@YOURBUSINESSNAME" and a web address (with a website you are proud of), you are demonstrating that you are serious about your business and have invested in a website to give it legitimacy.

A Powerful Sales Tool

A website allows your potential clients or customers to view and browse your products or services 24 hours a day.

Lighten Your Work Load

There are a variety of ways having a website can save you time. Here are just a few:

• Cut back on the number of phone calls by using your website to answer all your most frequently asked questions.
• Provide key documents to your clients online.
• Automate some or all aspects of sales, scheduling, shipping and data entry.

Advertising Revenue

If there are people visiting your web site, then you have the potential to profit from advertising to them. Between Google, Amazon and Linkshare alone you can advertise just about any product. Advertising starts to cover other expenses at about 2000 unique site visits a month, at 20,000 it pays the rent, at +200,000 your website advertising becomes your early retirement plan.